Primark are opening a flagship store in the redeveloped area of Centrum Chodov. Get ready for bargains, brown paper bags and bruises.

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A few years ago, whilst bored at work, I wrote an email to the head office of budget Irish fashion retailer, Primark, and explained that Prague is desperate need of a Primark. I actually received a response, sometime later, thanking me for the suggestion and informing me that they were concentrating on other areas of Europe.

A few years later, I find out that Primark is opening a new flagship store in newly constructed area of Chodov Centrum. Coincidence? I think not. You can all thank The Prague Geezer for this development.

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What is Primark?

Those of you unfamiliar with Primark will soon be in awe of the prices. You can get high-street fashion for extremely low prices and it’s not uncommon, at least in the UK Primark branches, to find people fighting over the bargains on offer, especially over the sales period. I expect this Primark to start slowly, and once the word spreads; pandemonium will ensue. Czech people, I find, are naturally a frugal bunch anyway, and Primark will be right up their street.

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I actually really like Primark. The clothes are not awful, and most will last a year or more, and they keep up with the latest fashions. Not everything in the store is good, but that has to be expected with a clothes store. The best thing about Primark is the price. You can find some of the best bargains on the market at Primark and I expect that the Chodov Primark will be cheap to generate interest.

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When will it open?

The newly constructed addition to the Chodov shopping Centre is set to open in mid-2017 and anyone who goes past regularly can see the progress of the construction. In just a few months, the project has gone from an open lot to a football stadium sized building. It is set to make Chodov Centrum one of the biggest retail areas in the Czech Republic, and will include cinemas and new restaurants. Workers in the nearby business park will be especially pleased as they will be able to pick up cheap clothes, get a decent meal and watch a movie on their lunch breaks.

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“Extending the Center Chodov has long been perceived as one of our major investment plans in the Central European region. The aim of the project is to provide customers a full alternative to shopping and entertainment in the city center.“ Arnaud Burlin – CEO of Unibail-Rodamco for Central Europe

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